We were tasked with re-imaging the way Jordan lived on Nike’s SNKRS app
while engaging with the Jordan Family at large.

My team and I created the strategic approach, concepted and wrote each segment of the launch, and consulted with the Jordan team on Visual Identity.

23Live was a new W for the brand.
A live variety show hosted by Marcus Jordan, (interviewing guests ranging from DJ Khaled to Aleali May), asking the hard questions and showing off their heat - all designed to get to the heart of sneaker culture.

Jordan used this new platform integration to launch a completely new approach to sneaker drops and bespoke content - all during the peak of the pandemic.

Episode #3:
Air Jordan 4, ‘Fire Red’ , Jordan Family Reunion